The partnership between Reebok and FACE Stockholm was born in FW15, and has proven to be a most successful collaboration, having launched

several seasons ranging from shiny & bright metallics, to calm and space inspired pastels, and everything in between. Color forecasting was the

driving force for each season, something that our Gun Nowak is a wizard at, finding inspiration from nature, trips, fashion shows around the world etc.


“Whether we are naming a sneaker or a lipstick we always try to pick inspiring names that are fun to say: Friendship, Power, Strength, Style. We like to imagine that these qualities rub off when you wear them,” Gun adds.


This was a first of its kind collaboration and made perfect sense- as both brands share a strong heritage originating in the 80’s that is deep-rooted in

celebrating women and instilling confidence. It was a no-brainer to say yes to Reebok!


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